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Effective presentation

Effective presentationThe visual presentation is a very important element for the successes of a meeting. Using photos, illustrations, graphics and even text increases the productivity of your meeting. Recent studies indicate that if you rely solely on the verbal communication, approximately 90 percent of your message will be incorrectly understood or even completely forgotten after the presentation. Proper visual tools can increase the volume of the remembered information up to 50 percent.

Follow our leading rules for an effective presentation:

  • Choice of a suitable room.
  • Selection of appropriate equipment.
  • Excellent appearance and expertise of the lecturer.
  • Perfect preparation and organization of the event


Time for presentation!

People can perceive enormous volume of visual information (images) for a short time. In practice, the mind processes images 60 000 times faster than texts. That is why the presentation equipment is crucial to the effectiveness of each meeting.

Use visual tools to be able to:

  • Organize your information.
  • Clarify your message and underline it.
  • Focus on the most important information.
  • Draw attention to your ideas.
  • Grasp the audience.
  • Highlight the main points.
  • Show statistical data in graphs and charts.
  • Compare data, forecasts and trends.
  • Introduce objects that are too small or too big for direct representation in the hall.

Basic rules to increase the efficiency of visual presentation:

  • Use quality beamer and materials.
  • Stick to the same image format.
  • Use horizontal format.
  • Simplify the information. Summarize it to a few main points, and then make each of them short and concise.
  • Use no more than six words per line and no more than six lines per page.
  • Expose only one idea on a slide.
  • The idea on the slide should be easily spotted from the first sight.
  • Use coarse, dense fonts.
  • Use capital letters only when it is necessary.
  • Use graphics, photos, illustrations and paintings.
  • Do not use more than four colours on one slide.
  • Check whether the slide is readable from a distance.

We recommend you to avoid the following common mistakes:

  • Too much text on the slides.
  • Disturbing the visibility of the screen with your body.
  • Talking to the screen instead of the public.